Alekhya Chitti Pickles: From Viral Success to Social Media Controversy

Alekhya Chitti Pickles is a popular online brand founded by three sisters—Alekhya, Chitti, and Ramya—in Rajahmundry, Andhra Pradesh. The brand specializes in authentic Andhra-style vegetarian and non-vegetarian pickles, gaining a significant following on social media platforms like Instagram, where they have over 100,000 followers .

Brand Overview: Alekhya Chitti Pickles

Founded by Kanchrla Alekhya, Alekhya Chitti Pickles is dedicated to delivering traditional Andhra flavors through a variety of pickles. The brand emphasizes quality by using fresh ingredients and time-honored recipes. Their product range includes both vegetarian and non-vegetarian pickles, such as spicy chicken, prawn, and mutton variants. The company prides itself on small-batch production to ensure freshness and authenticity. ​

Founders: Alekhya, Chitti, and Ramya Kancharla

Location: Rajahmundry, Andhra Pradesh

Specialty: Homemade vegetarian and non-vegetarian pickles​

Online Presence: Strong following on Instagram and other social media platforms

Rise to Popularity

The brand’s commitment to traditional flavors and quality ingredients quickly garnered a loyal customer base. Positive reviews and word-of-mouth recommendations contributed to its growing popularity, especially among those seeking authentic Andhra-style pickles.​

The Controversy: Audio Leaks and Public Backlash

The controversy began when a customer inquired about the prices of Alekhya Chitti Pickles, which are reportedly higher than average. In response, the brand allegedly sent abusive messages to the customer. These messages were leaked online, leading to widespread criticism and backlash .​

In early April 2025, Alekhya Chitti Pickles became embroiled in controversy following the leak of multiple audio recordings. These recordings, which surfaced on social media platforms, allegedly featured unprofessional interactions with customers. The content of these audios led to widespread criticism and a significant public relations challenge for the brand. ​

Public Reaction and Impact

The leaked audios sparked a wave of negative reactions online. Customers and social media users expressed their disappointment, leading to a decline in the brand’s reputation. Discussions on forums highlighted concerns about professionalism and customer service. ​

Memes and negative reviews flooded platforms like Reddit and Instagram, further damaging the brand’s reputation .​

Health Concerns and Impact on the Founders

Amidst the controversy, reports emerged that Alekhya, the brand’s founder, was hospitalized due to health issues. This development added a layer of complexity to the situation, with some calling for an end to the public backlash out of concern for her well-being.

Media Coverage and Apologies

The controversy received extensive media coverage, with various news outlets and social media influencers discussing the incident. In response, the founders issued public apologies, expressing regret over their actions and the resulting fallout .​

Current Status and Consumer Trust

Despite the controversy, Alekhya Chitti Pickles continues to operate, offering its range of products through its official website. The brand maintains that it adheres to quality standards, including FSSAI certification. However, rebuilding consumer trust remains a challenge in the wake of recent events.

Conclusion

Alekhya Chitti Pickles’ journey from a beloved local brand to the center of an online controversy underscores the importance of professionalism and customer engagement in the digital age. As the brand navigates this challenging period, its response and commitment to quality will be crucial in determining its future trajectory.

The Alekhya Chitti Pickles controversy serves as a cautionary tale about the importance of professionalism and customer service in the digital age. While the brand initially gained popularity for its unique products and engaging online presence, the recent events highlight how quickly public opinion can shift in response to negative behavior.