Though there are many search engines but Google dominates them all. Earlier page rank was the potent reason to see the importance of any website. More the page rank on a scale of 0 to 10, the more powerful the website would be.
With time Google has started giving importance to flow metrics. It considers now metrics like domain authority, trust reason and Citation Flow. These factors make it easy for Google to rank or place a website based on its importance.
Citation Trust vs Trust Flow
What is Citation Flow?
A website can have multiple links pointing to it. To be noted that these links are called backlinks. The more the links to a website, the more Citation flow metrics will improve.
It means, Citation Flow tells the popularity of your website and improves as the backlinks improves. The point worth mentioning here is that these backlinks need not to be of high quality. As Citation flow just considers the quantity of links and not the quality.
Citation Flow of a porn website can be more as more people hit to it but that does not make it of high a quality. Citation Flow just indicates the popularity of your website and not the quality. To know that quality of a website, there is a mother flow metrics called “Trust Flow”.
What is Trust Flow?
When your website has many links and all they are of high quality, your Trust flow of the website increases.
Thus unlike Citation Flow, Trust flow considers the quality of the links pointing to your website.
We have written a separate article on how to get more traffic to your website.
Which is more Important? Citation Flow or Trust Flow
It is understood that when the Trust flow improves, Citation Flow also increases but vice versa does not happen always.
It is clear that Citation Flow and Trust factor play an important role in maintaining the power of your website. The SEO is majorly a game of backlinks and more the links the more the visitors to your website.
But the backlinks should be from high authoritative source, otherwise Citation Flow will increase and not the Trust flow .
So, when Citation Flow is increasing and not Trust flow , sometimes it’s a sign of warning also. And, efforts should be done to check the quality of your backlinks. It is good to more quality but not at the sake of quality.
It is good to check the ratio between the metrics. For example if the Citation Flow is 10 and Trust flow is 20,the ratio is 1:2. The highest ratio is 0:9.
On the other hand average ratio of Trust flow to Citation Flow should be 0.50
The best ratio seems to be 1. Average trust to citation flow ratio should be 0.50. The ratio improves and degrades based on the quality of links to a website.