Importance of Video for Your Online Business

Marketing has evolved over time to include newer and more effective platforms. There are many examples of companies without proper marketing strategies and standards that are struggling to survive. Strategic marketing is essential for businesses because it helps share their products and services with the right target audience. It helps you develop content based on your audience’s preferences.

Online video marketing is one of the most successful strategic marketing methods there exists. Online video marketing is an asset for any kind of business, ranging from furniture to apparel, home appliances, etc. Videos can be used to advertise tangible as well as intangible goods. 

It helps yield better revenue and a wider, loyal consumer base. According to HubSpot, around 81% of businesses have adopted video marketing as an effective tool. Out of this, nearly 89% of businesses have given positive feedback about video marketing, and they agree that video content has worked well to drive consumer engagement.

For an instance, if you drop an email or share a brochure regarding the product to the targeted audience, there is a very low chance that they might open and read it, however, in case of sharing videos with the audience and potential customers, there is a fair chance they will watch the video and react to it positively.

Different types of Video content for Businesses:

• Product Reviews & Demos: This is a video type where brands give their products to some well-known personalities and get them to share their reviews and feedback based on quality, price, etc.
• Explainers: IHere, businesses make a video of everything related to the product, the instructions, materials used, advantages, and benefits.
• Interviews: These videos involve guests and promotions related to the products and services. Many companies reuse the audio when releasing podcasts.
• Live Video: Going live on social platforms is the best way to interact with consumers and address any challenges or issues they face when using a product or service.
• Teasers & Trailers: It is a short video, ranging from 10 seconds to 2 minutes. It is crucial to impress the audience and note their reactions. You can use a video maker to create such videos quickly with ready-made templates.

The success of video marketing is tremendous. Most top marketers feel that video marketing is the best investment for lead generation. According to video marketing statistics, more than 94% of businesses agree that video marketing has built better user connections and understanding of products and services. The year 2020 experienced a surge in businesses using video marketing. This was because businesses became more aware of the digital connection with their consumers, especially during the times when everyone was homebound.

Statistics of how Videos are important for businesses

Businesses across the board – from large multinationals to mid-sized brands and even small business owners, must invest in video marketing. The numbers and statistics related to the benefits of video content over the internet are mind-boggling. When you consider the, you might see how important it is to adopt video marketing at the earliest:

• According to a Renderforest survey, video content has proven to be the most beneficial to reach a target audience. They reported a spike in brand awareness by 70%, sales by 34%, and traffic over 50%
• Video marketing statistics show that people are consuming more than a billion hours of content every day.

All this data shows how powerful it is to start marketing via video content. But if you’re still not convinced about producing video content and you are relying on traditional methods, like billboard advertising, print promotions, etc., you are way behind the curve. Remember that a majority of audiences today use their smartphones to pretty much run their lives. As a brand, if you are not on Instagram, TikTok, or any of the other effective platforms to market yourself, you are missing out on a large, captive audience. 

Importance and benefits of Video for Online Businesses

• Cost-effective and easy conversions: Generating video content is much more cost-effective compared to other forms of marketing. You don’t necessarily need the biggest budget. All you need is a good story and a platform to showcase this to the rest of the world. Moreover, the videos are more likely to influence a user’s purchasing decision. They get an opportunity to see the product in action, therefore, it is easier for them to trust and then decide to buy it. According to video marketing statistics, 80-90% of consumers claim that video content helps them in making a buying decision. 
• SEO and higher ranks on Google: Google loves video content and ranks the sites higher which consist of videos on their wall. Uploading videos on YouTube takes you to the first page of the Google search. Since consumers always look for a way to learn easily, they mostly search for the videos rather than reading about stuff.
• A better understanding of the product and boosting reach: With the help of video, it is easier to make consumers connect with the products and offer a clearer picture of what the businesses are willing to offer. By publishing videos on social platforms, brands can not only grab interest but can also keep customers coming back for more. Videos also convey more information in a shorter time period. Therefore, businesses have consumer attention all to themselves. 
• Building and maintaining brand bond: Videos put a face to the brand, and consumers get the reliability and trust they seek from the brand. Better functionalities and facilities win the confidence of potential consumers and make them feel connected to the brand.
• Easy accessibility and more creativity: Videos can be viewed anywhere, anytime, and on any digital device. It is mobile-friendly and can be accessed as many times as possible. Therefore, video content has more scope for creativity and innovation.

Conclusion:

Videos for an online business are a new-age method to gain more visibility. If you haven’t started your video marketing journey, you must invest in the right tools to create professional-quality videos. As the world is increasingly moving to the digital space, you need to make sure you become part of the revolution, or risk being left behind. It doesn’t matter how large or small your brand or organization is; develop the right video marketing strategy and watch your business grow.

Also Read:

Top 10 SEO Practices to get your website on top search results
4 Important Factors Responsible to Rank Website on Search Engines?
How to get more traffic to your website?
Rise Above the Competition: 5 Advanced Content Promotion Strategies in SEO
Keyword strategy criteria for your website
Sitebulb- Website crawling tool for digital marketing
List of Best websites for guest posting
5 Advanced content promotion strategies in SEO
Citation flow and Trust flow- Know everything
Online Business Directory Listing – Are they helpful?
7 Fast tips to increase flow metrics to your website
8 Simple tips to get more Youtube subscribers
Importance of videos for your online business